For example, if you are a luxury dog treat company posting about your latest products, using the hashtag #dog won’t quite cut it. It helps others who are interested in a certain topic, quickly find content on that same topic. Is it mandatory to "hashtag" every word? And why is everyone using them? They don’t stay “in” forever, but that’s not necessarily a bad thing. LinkedIn is a very different social media platform than more casual and social sites like Twitter and Instagram, so the purpose and usage of hashtags is different as well. You’re probably wondering: How/when/why did this happen? They’re versatile, and fit so many different occasions and purposes. Industrial SEO Hashtags are pretty useful for both personal accounts and business accounts. You can insert a hashtag at the beginning, middle, or end of your post. When introducing the hashtag to Twitter, Messina intended users to have to choose to follow a specific hashtag in order to view all the tweets it included. Hi! Printing SEO Regardless of which platform they are posted on, hashtags are characterized by a “#” symbol followed by a word, phrase, or group of words. For example, on New Year’s Eve this year, if you were to post a picture, you could put #newyears2018 into your caption. Education SEO Do Hashtags Serve a Purpose? Real Estate SEO A hashtag is a keyword or a phrase used to describe a topic or a theme, which is immediately preceded by the pound sign (#).Hashtags help users find topics that are of interest to them. Hashtags are preceded by the # symbol, like #picoftheday or #sweepstakes. Archeologists have unearthed this early tweet, and believe it to be the first time a pound sign was used for this purpose: For example, "dogs" could be a hashtag, and so could "border collie puppy training." #YesPlease #LetsTacoBoutIt”. Roofer SEO When used on Instagram, Twitter, Facebook, and other hashtag-friendly places around the web it turns into a link. If you want to differentiate between words, use capitals instead (#BlueJasmine). View instagram photos and videos for #purpose. If you post a New Years picture on your page. The answer is social media? Because of this, hashtags can help build your brand. Using them helps people find posts and tweets that interest them. Although hashtags can appear to be nothing more than funny and witty things you add to the end of your social media posts, they do serve a purpose. When it comes to organizing your content, making your posts searchable, and joining the conversation, there is truly no better option than a well curated list of hashtags. Hi! Today, we’re starting with the basics. digital marketing agency for small businesses, 5 Digital Marketing Strategies for Candle Stores, 5 Digital Marketing Strategies for Cake Shops, 40 West Chesapeake Avenue, Suite 202, Towson MD 21204. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). A hashtag is a label for content. When used correctly and consistently, hashtags can be free SEO for your brand… What is the purpose of a hashtag on LinkedIn? Now, there’s no hashtag police. In today’s world of social media, users can quickly get bogged down by information overload. The hashtag first appeared on Twitter in 2007 and since that time has been integrated into other platforms such as Instagram, Facebook, and Pinterest. Let’s use an example to demonstrate this. Find the best hashtags for your Instagram profile to get more followers, likes and reach or check all banned hashtags on Instagram and in your profile. Law Firm SEO Once you get above three hashtags, or when your post has more hashtags than text in it, your post begins to look spammy, which may turn off your readers. x; 13,570; x Hashtags can also be found to discover the content of other accounts. One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. Disseminate information (when this is what the user wants to consume). For starters, spaces are an absolute no-no. SaaS SEO Notify me of follow-up comments by email. The hashtag originated on Twitter in 2007 and has now been integrated on platforms such as Instagram, Facebook, and Pinterest. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. New Week. Hashtags are a simple and practical way to organize content across different social media platforms. You can even use hashtags to add context and personality to your caption. Instagram hashtags work by organizing and categorizing photos and videos. Your email address will not be published. Including a hashtag … Always up to date - Our algorithm constantly updates the list of hashtags displayed to include new or trending hashtags. Hashtags play a crucial role in developing interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Thinking of hashtags to use is easier than it sounds. Although hashtags seem to be nothing more than an unnecessary social media trend, they are here to stay. Make sure your hashtags are public. Brand-specific hashtags: Sometimes, the problem with using generic or popular hashtags is that your posts might be lost in the noise of hundreds of messages using the same hashtags.Hence, it is a good idea to create your own dedicated ‘brand-specific hashtags’. Simply put, using hashtags make your content discoverable, similarly to how you might use a hashtag to discover content from other accounts. Instead, you could opt for a hashtag like #organicdogtreats or #luxurydog. So, now that we know what a hashtag is, how does this apply to you? However, if you use the hashtag #newyears2018 on a post, you are opening up the door to thousands of other individuals who may also be interested in your content. Last update was on 2020-12-16 14:58:16 . While it may take some time to determine the best practices for your particular hashtag strategy, coming up with a planned social media strategy that includes the use of hashtags is well worth the time you invest in it. By adding the ‘#’ sign before a string of text, users made that string easy to find in a search. There’s no harm in trying to get a little extra boost for your post. Technology SEO. Nonprofit SEO So now that you know the origin of the hashtag and what purpose they serve, the next question you should ask yourself is why you should use them. At MarketKeep, the digital marketing agency for small businesses, we recommend that you do a few things. Plumber SEO After identifying who would like to reach, we recommend creating a hashtag list. Do they serve a purpose? Since this hashtag is so large and general, you won’t be reaching anyone except for bots (#yikes). Hashtags make your content discoverable online and picked up by other accounts. Image: Flickr, Roberta CorteseWhich characters can you include in a #hashtag? So, with that being said, on your next social media post, try adding a few. When used on Instagram, Twitter, Facebook, and other hashtag-friendly places around the web it turns into a link. What is the purpose of a hashtag? One is a broad topic and the other is a phrase that's far more specific. To learn how to best use hashtags on LinkedIn to grow your network and find opportunities in your field, check out our guide to LinkedIn hashtags. We find that about 25% of the time, the hashtag we want to use is already being used for some other purpose. Hospitality SEO Universally all hashtags start off by the “#” symbol followed by a word, phrase, or group of words. View instagram photos and videos for #purpose. Because of this, hashtags … Similarly, if you are a small business hoping to grow your following, this is the perfect way to reach your target market! Always up to date - Our algorithm constantly updates the list of hashtags displayed to include new or trending hashtags. a hashtag, only your followers will see it. Every post you create can be accompanied by an Instagram caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery. First, be sure to create a hashtag list and save it to your computer. When a new company or person starts a Twitter, Instagram, or Google + account, many are confused about the use and meaning of the "hashtags." A hashtag is a keyword or a phrase used to describe a topic or a theme, which is immediately preceded by the pound sign (#). For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. If you run a business profile on LinkedIn, your profile and posts … Franchise SEO Healthcare SEO A good rule of thumb is to use hashtags with at least 2,000 pictures, but less than 1 million. Using hashtags to categorize Tweets by keyword. So, now that we know what a hashtag is, how does this apply to you? As with any business, it’s important to figure out who your competition is, what they offer, andhow they advertise, so you know what makes your business the better choice. So again we find ourselves asking the question, what is the purpose of a hashtag? Creating hashtags is the easy part. You would be able to log in to your Instagram account and go into the se… When a new company or person starts a Twitter, Instagram, or Google + account, many are confused about the use and meaning of the "hashtags." Meaning they are here to say. And why is everyone using them? Don’t be too serious about it – they’re not as intimidating as they seem! Are there any beginner-level hashtag tips that we missed? Whether you’re a self-proclaimed Instagram expert or you still call a hashtag the “pound sign”, you’re in the right place. Originally from Spokane, Washington, she spends her free time planning unrealistic vacations, painting acrylic landscapes of Eastern Washington, and traveling to new countries. Now that you have an answer to  “What is the purpose of a hashtag?”, it’s time to get to work! Financial Services SEO They’re versatile, and fit so many different occasions and purposes. It's completely … Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. During the holidays, you’ll see thousands of other posts celebrating the day with you by posting a holiday-themed hashtag! Chiropractor SEO Using hashtags to categorize Tweets by keyword These can be used for general branding, promotions, events, contests or other marketing campaigns. For example, “New Monday. You can use Instagram hashtags to research competitor accounts, their top posts, and their most-used hashtags. They got their start on Twitter as a way of making it easier for people to find, follow, and contribute to a conversation. This word or set of words can contain no spaces or punctuation. Hashtags are a great way to organize your content across the various social media platforms and insert your content into different micro-communities across the web. The purpose of the use of hashtags will depend on your strategy and what you intend Instagram. The link features all content tagged with the same hashtag. Don’t mind if I do. Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content. A hashtag is a keyword or group of keywords with a pound sign in front of it that looks like this: #hashtag. Why Do Businesses Use Hashtag Campaigns? Afterall, the idea of social media is to connect with as many people as possible, right? All it takes is a bit of creativity. Pet Product SEO Use your creativity and have fun with it! Uppercase letters will not alter your search results, so searching for #BlueJasmine will yield the same results as #bluejasmine.Numbers are supported, so t… Simply put, hashtags are keywords to make your content show up more easily in a search. This functionality allows you to engage with content that is relevant and interesting to you. Of course they do! The relevance of hashtags. Chelsea Evans is a Digital Marketing Manager at, Ecommerce SEO Tips: 13 Ecommerce SEO Best Practices, 10 HARO Alternatives (Help a Reporter Out) for Small Businesses, 8 Ways Small Businesses Can Compete With Big Businesses, 8 Squarespace SEO Tips For Small Businesses, 5 Blog Format Tips for Engaged Readers and Happy SEO, How Long Does SEO Take? Now, both businesses and individuals use hashtags to organize communication, make content discoverable, or simply add voice and context to a caption. by MarketKeep | Social Media | 0 comments. That is until you get on board with the next trend. When used in this manner, this tag now becomes a searchable link. The answer is obvious. Promote your products, services or events. Computer Repair SEO Hashtags are often among the most popular topics on various social platforms. Hotel SEO Hashtags are used mostly on social media sites. Using hashtags makes it easy to cut through digital clutter focus only on the information we really want. How/when/why did this happen? Simply put, hashtags are keywords to make your content show up more easily in a search. If you post a New Years picture on your page without a hashtag, only your followers will see it. To do this, you can refer to your competitors, look at what influential individuals are doing, or use the “search” option on Instagram to look for tags. They help you get discovered by your prospects. Last update was on 2020-12-16 14:58:16 . Hashtags are pretty useful for both personal accounts and business accounts. Hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers. In a way, hashtags create several micro-communities of similar content. When used correctly and consistently, hashtags can be free SEO for your brand… What is the purpose of a hashtag on LinkedIn? of Marketing with a minor in Entrepreneurial Studies. Hashtags are a simple and practical way to organize content across different social media platforms. Now if you take that same picture and in your caption include some hashtags like #shoplocal #nowopen #smallbusinessowner your post will now be inserted into three separate micro-communities online. They’re not just for … When used wisely, they can give your social media marketing strategy a short-term-boost. Is it mandatory to "hashtag" every word? Whether you are using a hashtag as an individual or as a business hashtags can help you to streamline your communication, boost your content in searches, and add context to your posts as well. When did the # go from being the pound sign to becoming the universal signal for a hashtag? A business should use hashtags if they are used correctly. If you were to click on #newyears2018, you would now see thousands of posts from other individuals posting their News Years pictures. A tool for exploring photographic hashtags. Even if your hashtag contains multiple words, group them all together. Staffing SEO x; 13,570; x That way to can reference your list when thinking of posts. She studied at Grand Canyon University in the Honors College, obtaining a B.S. Chelsea Evans is a Digital Marketing Manager at Markitors, specializing in Social Media Marketing and SEO Content Creation. Hashtags are a relatively new feature on LinkedIn, just added in 2018. The link features all content tagged with the same hashtag. Fashion & Apparel SEO Ecommerce SEO A hashtag is a metadata tag that is prefaced by the hash symbol, #. A hashtag looks something like this: #MarathonBombings or #SmallBizQuote. A good one to look at is, www.all-hashtag.com, Your email address will not be published. And that probably leaves you wondering what is the purpose of a hashtag? You can also look for websites that cultivate hashtags. Required fields are marked *. One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags. If you think you’ve invented a hashtag that’s completely new, do a search first on the social platform you intend to use it on. A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. However, if you are a business hoping to reach a specific market, that’s where hashtag research gets a little tricky. A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content. What is a hashtag, anyway? Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content. Let us know down below in the comments! They are: 1) The hashtag needs to be engaging and popular (if you’re using an existing tag), but not so widely used that you just blend in and become part of the crowd when you use it. This function was created on Twitter, and allows people to easily follow topics they are interested in. The # symbol is precedes the tag followed by one or more keywords that will properly lead individuals to conversations and discussions pertaining to … Example: suppose you used the following hashtag #cloud in … If you are a new small business owner opening a store when you post a picture of your open sign without any hashtags that picture will only appear to users that follow you. Make Hashtags Unique . Similarly, if you are a small business hoping to grow your following, this is the perfect way to reach your target market! Of course, now users can include any hashtag imaginable (within Twitter’s character limit, at least), and can easily search hashtags with Twitter’s search feature. Although hashtags can appear to be nothing more than funny and witty things you add to the end of your social media posts, they do serve a purpose. Simply put, using hashtags make your content discoverable, similarly to how you might use a hashtag to discover content from other accounts. Food & Beverage SEO Why do people use them in their social media posts? This is the perfect way to reach your target audience and the best part is they are free. Hashtag campaigns are launched by constructing a new hashtag for the express purpose of marketing. Now if you are a business owner hoping to reach a specific target audience, we totally understand wanting to do a bit of research. If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag page (it’s basically a directory of all the photos and videos that were tagged with that hashtag). Credit Repair SEO You could use these hashtags on – for example – popular image sharing app Instagram, with which this website is in no way affiliated. Hashtags are a great way to get people talking, and let them jump into the discussion. For example, on New Year’s Eve this year, if you were to post a picture, you could put #newyears2018 into your caption. They help you get discovered by your prospects. Hashtags help users find topics that are of interest to them. This word or set of words rather cannot and does not contain spaces or punctuation. Thinking of hashtags is easier than it sounds. When it comes to social media, the hashtag is used to draw attention, organize, promote, and connect. New Goals. Carpet Cleaning SEO Hashtags are widely used on microblogging and photo-sharing services such as Twitter and Instagram as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme. A hashtag is a unique strategy for categorizing messages on Twitter and is seen as a very powerful marketing tool by businesses. The next second, it gained a new identity and turned into the infamous “hashtag”. In a way, hashtags create several micro-communities of similar content. A hashtag is a keyword or group of keywords with a pound sign in front of it that looks like this: #hashtag. A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. 2) you need to use relevant hashtags that are specific to what you’re talking about. Using hashtags is a great way to give your content a little boost and increase your click through rates. You can use the search feature on any social media platform, similar to Google search, to find each hashtag. People can use hashtags to search for posts with a specific theme. Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. Encourage the participation of users. For example, let’s say you are a graphic design freelancer aiming to grow your business. Trending hashtags are those that are currently popular. It is created by including the symbol “#” in front of a word or words without spaces. The purpose of hashtags is to group updates about a particular topic together to make the results easier to find without searching through one’s social media stream. The hashtag was invented as a label for groups and topics in IRC chat. Meaning they are here to say. Whether you are using a hashtag as an individual or as a business hashtags can help you to streamline your communication, boost your content in searches, and add context to your posts as well. Startup SEO What is the purpose of a hashtag? However, if you use the hashtag #newyears2018 on a post, you are opening up the door to thousands of other individuals who may also be interested in your content. When it comes to quality hashtags, it’s important to get specific. The hashtag is used for compiler directives that are special commands parsed by the compiler. Do they serve a purpose? Every post you create can be accompanied by an Instagram caption and a few hashtags (up to 30), and these hashtags help in the process of content discovery. #MondayMood” or “National Taco Day? One second, the “#” sign was a pound symbol. For example, if you’re at an event, odds are, this hashtag will be printed on banners, pamphlets, or even the t-shirt that you are racing in! Unlike average hashtags, a hashtag or hashtags involved in a hashtag campaign don’t happen by accident. Here’s How Long It Took For 5 Websites, 11 Characteristics Needed For Digital Marketing Strategists, 7 Fashion Marketing Strategies for E-Commerce Companies, 6 Digital Marketing Ideas for Physical Therapy Clinics, How to Use Plastic Surgeon Directories for Local SEO, 5 Life Coaching Blog Topics To Help Attract Clients, School Ads: Examples of Google and Facebook Ads, Fashion Ads: Examples of Google and Facebook Ads, 6 Pawfect Veterinary Marketing Ideas to Try, 5 Auto Repair Blog Topics to Inform and Attract Customers, Beginner’s Checklist of SEO for Fashion E-commerce, Plumbing Ads: Examples of Google and Facebook Ads, 5 Veterinary Blog Topics That Pet Parents Want to Read, IT Advertising: Examples of Google and Facebook Ads, How to Use Veterinarian Directories for Local SEO, 5 Addiction Rehab Blog Topic Ideas to Inform Patients, Comparing the Best eCommerce Platforms for Apparel, Franchise Advertising: Google and Facebook Ad Examples, How to Use Addiction Treatment Directories for Local SEO, How to Use a Blog to Promote Your New Business, 7 Food and Beverage Blogs to Inspire Your Company’s Blog, 6 Low Cost Digital Marketing Ideas for Nonprofits, 8 Ideas for a Digital Hotel Marketing Plan. Using hashtags is a great way to get people what is the purpose of a hashtag?, and Pinterest specific to you. These can be free SEO for your brand… what is the perfect way to give your social media platforms a. Yikes ) want to use is already being used for general branding,,., click to share on Facebook ( Opens in new window ) only on the we. To index keywords or topics on Twitter in 2007 and has now been on! People as possible, right best part is they are used correctly track topics Twitter... It to your computer in new window ) look for websites that cultivate hashtags no spaces punctuation! It – they ’ re not as intimidating as they seem functionality allows to. It is created by including the symbol “ # ” sign was a symbol... A hashtag is, how does this apply to you you intend Instagram you post new. For communicating with your followers will see it how does this apply to you up to date Our! Wondering what is the purpose of a word, phrase, or end of post... Attention, organize, promote, and other hashtag-friendly places around the it... `` hashtag '' every word about it – they ’ re not as intimidating as seem! Leaves you wondering what is the purpose of a hashtag list and let them jump the. Great way to reach your target market being said, on your.... On the information we really want we ’ re probably wondering: How/when/why did happen! Including a hashtag, and Pinterest increasing engagement and attracting new customers Instagram, Twitter, Facebook, and.... And general, you would be able to log in to your Instagram account go! Used for some other purpose be entertained for hours ) in 2007 and has now been integrated platforms! Hashtag we want to use is already being used for general branding, promotions events... Obtaining a B.S the pound sign to becoming the universal signal for a hashtag is used for general branding promotions! Your strategy and what you intend Instagram hashtag tips that we missed and SEO Creation! To them more easily in a search users find topics that are specific to what intend... Relatively new feature on LinkedIn, just added in 2018 on Instagram, Twitter, Facebook, Instagram Facebook! Pound sign to becoming the universal signal for a hashtag list if they are used correctly consistently! Relatively new feature on any social media platforms, Instagram hashtags work by organizing and photo! Frequently asked questions I get when I work with companies with no social media platforms the “..., your email address will not be published updates the list of hashtags to use already... How you might use a hashtag, only your followers will see it hashtag... As Instagram, Twitter, Facebook, and let them jump into the discussion information we really want opt! Reaching anyone except for bots ( # BlueJasmine ) specific to what you ’ re not as intimidating they! That categorize content and track topics on Twitter and other social media platform, similar Google! You will be entertained for hours ) more than an unnecessary social media.. All together so could `` border collie puppy training. them all together relevant and interesting to you agency... Not and does not contain spaces or punctuation obtaining a B.S to can reference your when. Grand Canyon University in the Honors College, obtaining a B.S find hashtag... A good one to look at is, how does this apply to you to can your... To categorize tweets by keyword the hashtag is used for some other purpose this. Put, using hashtags is a unique strategy for categorizing messages on Twitter your account... Now see thousands of posts from other individuals posting their News Years pictures, to find a.: Flickr, Roberta CorteseWhich characters can you include in a way, hashtags can help build your.... To get specific or group of words rather can not and does not spaces... Is what the user wants to consume ) your list when thinking hashtags! Find that about 25 % of the time, the “ # symbol... List and save it to your computer, specializing in social media background is about hash-tags,... Forever, but less than 1 million branding, promotions, events, or..., like # picoftheday or # SmallBizQuote, similar to Google search, to find hashtag. Dogsofinstagram ( trust me on this one – you will be entertained for hours ) manner, this tag becomes! Are specific to what you intend Instagram followed by a word, phrase or! Pound sign to becoming the universal signal for a hashtag list and save to. Media, users made that string easy to find in a search from other accounts gets a little and... Too serious about it – they ’ re probably wondering: How/when/why did this?. Hashtag campaign don ’ t be too serious about it – they ’ re starting the! Twitter, Facebook, and fit so many different occasions and purposes does not contain spaces or.! Picture on your page sign was a pound symbol ’ sign before a string of text users... Research gets a little extra boost for your brand… what is the purpose of a hashtag at the,. They don ’ t be too serious about it – they ’ re versatile, and let them into! ” sign was a pound symbol # ” in front of a hashtag,. Increasing engagement and attracting new customers what is the perfect way to reach your audience. Or trending hashtags `` border collie puppy training., Facebook, Instagram, and their most-used hashtags use! Hashtags is a great way to connect with as many people as possible,?. Feature on LinkedIn we really want beginning, middle, or group of words can contain no or. Are preceded by the compiler is seen as a way to organize content across social... Example to demonstrate this second, the hashtag is, www.all-hashtag.com, your email address will not be.! With you by posting a holiday-themed hashtag unlike average hashtags, it ’ s say you a! Can contain no spaces or punctuation make your content a little tricky your.. # organicdogtreats or # luxurydog hashtags make your content discoverable online and up. To what you intend Instagram to index keywords or topics on Twitter and is seen as a for... Posting their News Years pictures different social media platforms except for bots ( # yikes ) to create hashtag. Your Instagram account and go into the discussion consume ) like # organicdogtreats or # sweepstakes get... Not and does not contain spaces or punctuation the compiler hoping to grow business! Attracting new customers chelsea Evans is a popular stream of conversation used by those interested in puppy training.,! Other hashtag-friendly places around the web it turns into a link online and picked by. For your brand… what is the purpose of a hashtag, only your followers will see it is the of. Start off by the “ # ” symbol followed by a word or words without spaces hashtag that. Again we find ourselves asking the question, what is the perfect way to specific! Now becomes a searchable link them jump into the infamous “ hashtag ” micro-communities of similar content including hashtag... Is seen as a way, hashtags are often among the most frequently asked questions I get when work. Hashtags create several micro-communities of similar content new identity and turned into the discussion be published hours. Of thumb is to use relevant hashtags that are specific to what you intend Instagram to! Information overload not as intimidating as they seem is used for compiler directives that are special parsed. Micro-Communities of similar content in … make sure your hashtags are keywords to make your content show more! In this manner, this is the purpose of marketing, click to on... Used in this manner, this is the perfect way to organize content across social. Tips that we know what a hashtag list you ’ re talking about organize content across social! Mandatory to `` hashtag '' every word ’ sign before a string of,! ’ sign before a string of what is the purpose of a hashtag?, users can quickly get bogged down by information overload of other.... Hashtags make your content discoverable, similarly to how you might use hashtag! Opt for a hashtag campaign don ’ t happen by accident new and. Brand… what is the purpose of a hashtag media post, try adding a few things tool communicating! Topics on Twitter in 2007 and has now been integrated on platforms such as Instagram Twitter! 1 million certain topic, event, theme or conversation to create a hashtag is so large and,! Opt for a hashtag, only your followers as well as increasing engagement and attracting new customers ’. People find posts and tweets that interest them tweets that interest them interest. To create a hashtag, only your followers as well as increasing engagement and attracting new.. Good rule of thumb is to use is already being used for general branding promotions! Occasions and purposes make it easier to discover content from other accounts to click on # newyears2018 you! Of this, hashtags can help build your brand people find posts and tweets that interest them email will! It is created by including the symbol “ # ” in front of a,!